Instead, you stumble across these two very different company profile statements: From their opening paragraphs alone, I'm willing to bet you're persuaded to check out one brand in more detail over the other. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other. At the end of the day, they both sell coffee -- but they've each cultivated strong, unique brands, and have attracted very different audiences as a result. Focus on a high-level overview of your company. While a company profile highlights many different aspects of your business, a company description is the piece of the profile that quickly and concisely describes what your business is or does. Once you're done perusing these impressive examples, take a look at our template to get started designing your own. We’ll show you how to write an effective business description using the power of storytelling. Google Description Example for Retail Business Template: [Business name] is a [type of business, category] in [city and neighborhood]. Free and premium plans, Content management system software. Additionally, the entire design -- including the page's background, which displays a floor-plan -- mirrors the company's purpose. You can find all types of lab equipment for schools and colleges. Ann’s Office Hut is located in Boston, Massachusetts and will begin operations in February. Consider adding a timeline or synopsis of your company's history, including information regarding expansion or growth. An overview of business concepts with complete examples. When you first open their company profile you're greeted with videos of people of different ages, gender, and nationalities playing sports. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '36373029-eb12-499a-a9f3-e1da153f253e', {}); But let's say you didn't know about the rivalry, and you'd never heard of either Starbucks or Dunkin' Donuts before. Ultimately, your company profile matters. You can link to a Product page if necessary, so keep this section relatively general. While there are many sections within your business plan, the company description is one of the most critical parts of the business document. It isn't just the language itself that gives you a sense of their business -- it's the design, the font, and the color. Here, we'll explore seven of the most creative company profile examples, to ensure you're able to create a company profile in 2019 that will attract and engage the right audience. See all integrations. They've included brief meta-descriptions below each category. You may unsubscribe from these communications at any time. We all know about the infamous rivalry between Dunkin' Donuts and Starbucks. He arrived in New York wit… Ready to get your company profile started but still need some added guidance? If both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. A user won't care about what you're selling until they believe in your brand. We're committed to your privacy. Company Profile Description. The profile reads like a creative story from the very first line -- "In 1887, John W. Nordstrom, at 16 years old, left Sweden for the United States. In place of a company description, businesses might also include a mission statement or summary of what the company does and what motivates it. Outline your audience, differentiators, services and mission. While another business might do well offering a creative, long-form story, Bloomberg's typical demographic is likely more analytical. Overall, Delta's company profile is simple and uncluttered, but includes all the necessary information to demonstrate why Delta is unique. For these parts, provide only a high-level overview and leave all of the specific details for the related section. As an Inbound Marketing Consultant here at HubSpot, I rarely spoke with a customer who was accustomed to hiring interns. The web page uses clickable boxes to separate topics, allowing users to choose which subject they'd like to learn more about. If your company has an interesting and lengthy history, you might consider creating a visual timeline, like Nordstrom did on their company profile. Additionally, their initial introduction is this: "Bring inspiration and innovation to every athlete* in the world". It also gives added information about the history of the company and how it has continued to grow with the same values. This two burner grill is built to fit small spaces, and packed with features such as the powerful GS4 grilling system, iGrill capability, and convenient side tables for placing serving trays. Size: 271 KB. Aim to express your company's values or mission in your company profile, rather than just your products or services. Editor's Note: This post was originally published in January 2019, but was updated for comprehensiveness in February 2020. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '246698f5-1fbc-4952-b021-c31039eba8d6', {}); Originally published Sep 1, 2020 7:15:00 AM, updated September 01 2020. Ultimately, this section should help users understand how your employees can uniquely serve them. However, a company profile shouldn't just tell your audience what you sell -- it should also tell viewers why you sell it. Keep the description to less than 50 words and include your business name, some background info, and what makes your business unique. This template is a company profile … Example 1 - SNP Co Ltd. Here's an example using our fictional company called Terra Engineering. The Company Description Example Should Distill the Basics of the Business Plan Into One Simple, Clear and Easy to Understand Statement.

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